Florist Golders Green Privacy Policy

Our Commitment to Your Privacy

At Florist Golders Green, we respect the privacy of all customers placing orders with us from Golders Green and the surrounding districts. Protecting your personal data is a fundamental part of our business values, and we are fully committed to complying with the General Data Protection Regulation (GDPR) and applicable UK privacy laws. This Privacy Policy explains how we collect, use, retain, share, and protect your personal data, as well as outlining your rights as a data subject.

What Data We Collect

We collect information that is necessary to process your order, provide customer service, and improve our products and services. The types of personal data we may collect include:

  • Identity Information: Name, title
  • Contact Information: Delivery address, billing address, phone number (if provided), and other communication details
  • Order Details: Product selection, bouquet messages, delivery instructions, and special requests
  • Payment Information: Payment card details (processed securely through third-party payment providers)
  • Device & Usage Information: IP address, browser type, operating system, and usage statistics collected via cookies or similar technologies, if applicable
  • Customer Service Interactions: Records of correspondence and order enquiries with our team

Lawful Basis for Processing Your Data

We process your personal data in accordance with the lawful bases defined by GDPR, ensuring that each data processing operation is justified by at least one legal ground. Specifically, we rely on:

  • Contractual Necessity: Processing is essential for performing a contract with you, such as fulfilling your flower order and delivering to the specified address.
  • Legal Obligation: Some processing is required to fulfil our legal obligations, such as maintaining payment records for accounting, taxation, and regulatory compliance purposes.
  • Legitimate Interests: We may process limited data for legitimate business interests, such as improving our services, handling customer complaints, or preventing fraudulent activity.
  • Consent: Where required, we will seek your explicit consent, such as for optional marketing communications. You can withdraw your consent at any time.

Purposes for Collecting and Using Data

Your personal data is collected and used by Florist Golders Green for the following purposes:

  • Fulfilling and delivering your flower orders as requested
  • Processing payments securely via approved payment processors
  • Managing and responding to customer service enquiries
  • Providing order and delivery confirmations or updates
  • Complying with applicable legal and regulatory obligations
  • Improving our products, services, and website experience
  • Conducting internal record-keeping and business analytics
  • Sending you marketing information (if you have given consent)

Retention of Data

Florist Golders Green retains your personal data only for as long as necessary to fulfill the purpose for which it was collected, or to comply with legal, accounting, or reporting requirements. Our retention periods are as follows:

  • Order and Delivery Information: Retained for six years from the date of your order in accordance with HMRC guidance and business record-keeping laws.
  • Payment Information: Stored for a period required by legal regulations, but Florist Golders Green does not directly retain your full payment card details, as all card transactions are processed securely by accredited third-party providers.
  • Marketing Communications: Where you have consented, data is held until you withdraw your consent or opt out.
  • Customer Service Correspondence: Retained for up to two years to manage any follow-up enquiries or disputes.

Third-Party Processors

In order to provide our services efficiently, your personal data may be shared with carefully selected third-party service providers (data processors) strictly for the purposes above. These third parties include:

  • Payment processing companies for secure payment handling
  • IT and web hosting partners who enable us to operate our website and manage orders
  • Delivery companies and couriers who assist in delivering orders (when not handled directly by us)
  • Professional advisors and compliance partners (for accounting and legal reasons)

All processors are contractually bound to comply with the GDPR, treat your data confidentially, and never use it for their own purposes.

Your Data Protection Rights

Under GDPR, you have important rights regarding your personal data. As a customer of Florist Golders Green, you can:

  • Access: Request a copy of the personal data we hold about you
  • Rectification: Request correction of inaccurate or incomplete data
  • Erasure ("Right to be Forgotten"): Request deletion of your data in certain circumstances
  • Restriction: Ask us to restrict processing of your data for specific reasons
  • Data Portability: Obtain and reuse your data for your own purposes across different services
  • Objection: Object to certain types of processing, such as direct marketing
  • Withdraw Consent: Where we rely on your consent to process personal data, you may withdraw this at any time without affecting the lawfulness of processing carried out before withdrawal

If you would like to exercise any of these rights, please contact us using the contact form or details provided on our website. We will respond without undue delay and always within the timescales required by law.

Data Security

We implement technical and organisational security measures to protect your personal information from unauthorised access, loss, or misuse. This includes secure data storage, access controls, regular security reviews, and staff training. Our website uses secure protocols for data transmission where applicable.

Policy Scope and Changes

This policy applies to all customers placing orders for flowers with Florist Golders Green in Golders Green and the surrounding local districts. We may update or amend this Privacy Policy at any time to reflect changes in legal requirements or how we collect and process personal data. When updates occur, we will post the revised policy with an updated effective date on our website.

Contact and Complaints

Should you have any questions or concerns regarding this Privacy Policy, or if you wish to make a request regarding your data, you may contact us using the contact details provided on our website. You also have a right to lodge a complaint with the Information Commissioner’s Office (ICO) if you believe your data has not been handled lawfully.

Thank you for trusting Florist Golders Green with your personal data. We are committed to maintaining your privacy and providing you with a safe and secure ordering experience.